When I asked why, he told me that he thought he should quote Wittgenstein because his favourite designers, Tomato, often quote him. Both anecdotes reveal a current problem within design, namely that there seems to be an aspiration for intellectual references and the cultural kudos that goes with them without any real motivation to understand or even read the original sources.
Why is it that designers and design students seem increasingly aware of the need to place their work in a broader, intellectual context, yet are reluctant or unwilling to actually put in the hard work?
In filling this niche, Visual Research, could slot in with all those get-smart-quick books that plague the market. What about feminism, political philosophy, psychoanalytic thought, existentialism, ethics, epistemology and so on? The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design. Product details Format Paperback pages Dimensions x x Other books in this series. Add to basket.
Visual Communication Jonathan Baldwin. Animated Performance Nancy Beiman. Production Design for Screen Jane Barnwell. Illustration Alan Male. Visual Communication Design Meredith Davis. Motion Graphics Ian Crook. The Layout Book Paul Harris.
Visual Research: An Introduction to Research Methodologies in Graphic Design - Arts and culture
Design Management Kathryn Best. Marketing Fashion Footwear Tamsin Mclaren. Video Game Design Michael Salmond. Stop Motion Filmmaking Christopher Walsh.
Table of contents Foreword Introduction 1. How and why? Review quote Noble and Bestley have produced an amazing book: broad in scope, thorough in its explorations of the many dimensions of visual research, well organized and clear in its exposition, it is the best reference for anybody wanting to get a clear panorama of what visual research can mean. An invaluable companion for any graduate level graphic design student, or instructor, it offers in-depth intelligent models, examples, background reading and explanations of strategies and approaches for employing visual research in the process of making graphic design.
Definitive proof that graphic design is not dumb! In an age where design seems to be too important to be left only to designers, such a contemporary, deep, vivid and accessible speculation on visual research is like honey to bears.
The text clearly frames the creative process in the context of relevant theoretical discourse; case studies challenge readers to reconceive of design making, and exercises provide connection between ideas and practice. Seller Inventory VIB Condition: UsedAcceptable. Seller Inventory M Seller Inventory XM Published by Ava Publishing, From: Sci Fi, etc.
Knoxville, TN, U. About this Item: Ava Publishing, Trade Paperback.
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- An Introduction to Research Methodologies in Graphic Design.
- National Electrical Code.
- Experiencing Nature: The Spanish American Empire and the Early Scientific Revolution.
The book explains the key terms and theories, examining the importance of audience, communication theory, semiotics, and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving. Seller Inventory INF Published by Fairchild Books About this Item: Fairchild Books, Minimal highlighting.
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